Creative Direction / Photography / Styling / Production 

CLIENT: Gucci

PRODUCT/BRIEF: For the ‘Make History’ issue of RUSSH Magazine the Gucci fine jewellery and watch collections were shown in a six page advertorial and film that spoke to a new generation of Gucci customers.

TITLE: Wear your heart on your sleeve

IDEA: Youth! Colour! Fun! The idea that the young feel a freedom to be themselves- their emotion and self expression is laid bare and out in the open. Unlike adults who become constrained by social graces and reputation, the young wear their heart on their sleeve and so too should the customer by wearing the playful Gucci accessories. With a bold, youthful abandon, like you’re playing dress up and being whoever you want to be- the good, the moods and boldly!

PLACEMENT: RUSSH Magazine, RUSSH.com