Creative Direction / Styling / Production

CLIENT: R.M.Williams

BRIEF: Mark the launch of R.M.Williams women’s bag collection by creating a powerful series of assets for use across RUSSH Magazine print and online, point of sale and social media.

TITLE: Couldn't Drag Me Away

IDEA: Honouring R.M.Williams’ distinctly Australian heritage and codes through a fresh shoot that feels international's while remaining classic in style. We took chic edit on R.M. fashion, using quintessentially Australian talent to bring out the home country aesthetic while elevating the brand.

PLACEMENT: rmwilliams.com.au, R.M.Williams Socials, RUSSH Magazine, RUSSH.com